The Loop

Welcome to the 2nd edition of The Loop.

Your go-to source for the circular economy.

I get this question a lot:

“How do I get in the circular economy? And how do I stay on top of it?”

So I decided to answer it today.

Circularity is now a global megatrend. Corporates are setting up departments, public authorities are hiring specialists, VCs are investing in promising startups.

It’s a very different playing field than 3 years ago.

No wonder everyone wants to jump on board!

So how do you get in?

First, make sure you know what you are getting into.

Circular economists don’t have much in common with economists.

For example, we believe there is no infinite growth on a finite planet.

Instead of interest rates and inflation, we look at stuff, resources, or waste flows.

What comes in and out of systems, like factories, value chains, or cities.

So no matter what you do, and where you work, keep these 4 principles in mind:

Use less: use less resources, water, and energy to do business.

Use longer: prolong the life of resources locked in your products.

Make clean: replace fossil and harmful resources with circular alternatives (biobased, recycled, regenerative, etc.)

Use again: loop everything back, again and again, without losing quality.

And don’t forget the most important thing…

The moneeh.

Circularity makes environmental sense, but to get it off the ground, you always need a good business case.

Then, immerse in the topic, study it like crazy. Start here:

William McDonough’s: TED: 
Ellen MacArthur’s TED:
Going Circular Documentary:

Kate Raworth: Doughnut Economics 
Walter Stahel: Circular Economy: A User’s Guide
McDonough & Braungart: Cradle to Cradle

Change Now (March 25- 27th, Paris) 
World Circular Economy Forum (April 15- 18th, Brussels) 
Circularity 24 (May 22 – 24th, Chicago)

And of course: Stay curious.

Never settle, always try to learn more.

Now here’s how you stay on top:

Let’s say you’ve been in the game for a while.

You landed those jobs, maybe you are even in a leading position.

Here’s what to do next:

#1 Niche down:

Build on your previous experience.

I feel like we need more doers and subject matter experts, than another generalist, like me. But hey, everything counts!

Continue growing your expertise in [your field ] & combine it with the circular economy.

So let’s say you have an IT background – go for digital solutions, like SaaS or PaaS platforms for circularity!

Finance – why not impact investing, circularity in banking, or angel investing in clean-tech?

Consultancy – become the top in one specific thing related to circularity, to outcompete the rest.

Copywriting, design – get into sustainable comms, it’s badly needed.

I niched down to creating content on LinkedIn. Now I call myself a circular economy creator.

#2 It’s about your network

Last week I realized how only a handful of people had a huge impact on my journey.

Co-founders, people who believed in me when I didn’t, mentors. Not to mention friends and family.

Make sure you have an inspiring surrounding, and stay in touch with folks on a similar journey or who inspire you.

Grab a coffee with them once a quarter, and do stuff together.

If you don’t know where to find them, hang out at cool events, or organize one.

Connect (like for real, try to have a chat) with 10 people/week on LinkedIn and watch what happens!

90% of the next opportunities could come from an awesome network.

#3 Build something extra, on top of your daily work

Don’t just sit down and wait for everything to land in your lap.

Build something meaningful on top of your regular job!

Set up a company-wide group of circular enthusiasts.

Organize a local networking event in your city.

Or create content – maybe on socials, in media, maybe in your newsletter.

Read the latest articles, subscribe to specialized media, and follow interesting people. And of course… keep reading this newsletter.

There’s never been a better time to make a career in the circular economy!

Hit reply and let me know: What do you need to step up your game?

Together, we can create a better future.


PS: This is literally my second edition, but I already reached 1000 subscribers! You guys rock… Thank you.​


06 March 2024

Other issues of The Loop

Design is at the heart of the circular economy.

04 May 2024

Design is at the heart of the circular economy.

27 April 2024

Design is at the heart of the circular economy.

20 April 2024

Design is at the heart of the circular economy.

13 April 2024